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Middle practice between legitimate direct sale and illegal multi-level marketing from in very near similarity, difficulty with differentiates. The author unifies the many years fundamental research knowledge relation experience test following analysis:
First, crosses the threshold the limit. In the direct sale activity, explicitly makes the limit.The direct sale enterprise and its the branch office do not have to recruit the following personnel for the direct sale: Has not been full18Year-old personnel; Does not have the civil capacity or the limit civil capacity personnel; Full-time in school student; Teacher, medical personnel, official and active duty personnel; Direct sale enterprise''s official staffs; Beyond the border personnel; The law, the administrative rules and regulations stipulated does not have to be engaged in the concurrent job personnel. But in multi-level marketing activity, in order to save more numbers of people perhaps the rich basic expense, the multi-level marketing personnel not so limits. The open sentence joke, that is, the multi-level marketing so long as is the number of people line.
Second, basic expense. In direct sale activity,直销商 is employed the qualifications when the gain does not need to pay the high quota basic expense, or the purchase and the high quota basically spend the price isometric the product. But in the multi-level marketing activity, the request pays the high quota basically to spend or the purchase and the high quota basically spends the equal in value product
Third, basic way. In the direct sale activity, the direct sale personnel often through the employment advertise, recruits but. But multi-level marketing activity then is dissimilar, compared with at will.
Fourth, basic mission. In the direct sale activity, 直销商 and the direct sale enterprise usually can take sell the product as a mission. But multi-level marketing activity then is different, 传销商 and the multi-level marketing enterprise in the development multi-level marketing activity process, usually can take sell the investment opportunity opportunity and tempt, deceives other people sudden wealth as the guidance, does not have clank the enterprise, does not pay attention to and the esteem product sale.
Fifth, basic enterprise. In the direct sale activity, regarding the direct sale enterprise request isHas the good commercial prestige, namely hands in before the application continuously5The year not significant illegal management record, the foreign investor also must have3Above the year is engaged in the direct sale activity beyond the border China the experience, regarding pays the registration capital amount not to be lower than the Renminbi8,000Ten thousand Yuan. But in the multi-level marketing activity, the enterprise passes off fake articles for the real thing, even is the handbag company.
Sixth, basic enterprise product. In the direct sale activity, its product has the regular production factory and the advanced production equipment and its the technical process, in leaves the plant in the process which sells, produced the factory to provide each complete production procedure for it, had the outstanding quality guarantee. But in the multi-level marketing activity, is not pays attention extremely to the product quality, the product in the entire process is only a stage prop.
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