剖析直销行为(英文版）
李增亮
【摘要】Introduction Because our country was being in the socialist market economy development at that time the initial stage, market growth degree low, managed the laws and regulations insufficiently to be also perfect,In addition in the transaction process has the very great degree the information dissymmetry, the direct sale personnel also has the dispersive characteristic,The direct sale evolved each kind of form multi-level marketing activity gradually.Formulates to be able enable consumer''s rights and interests to obtain the full safeguard, both conforms to our country national condition, but and inside and outside the consistent direct sale laws and regulations, to the direct sale industry correct guidance, 趋利避害, open, the standard development with steady steps, becomes the current vital arduous duty. Two rules promulgating have established the stricter supervising and managing system to the direct sale industry. This on the one hand is advantageous in safeguards consumer''s legitimate rights and interests; On the other hand, also is advantageous to the direct sale industry development. The strict supervising and managing system may reduce the illegal activity as far as possible the appearance, but only then legitimately manages, the direct sale industry development can obtain the good external environment, thus steps onto continues, the healthy development benign development path.
【全文】
Analysis direct sale behavior
Li Zengliang
Introduction Because our country was being in the socialist market economy development at that time the initial stage, market growth degree low, managed the laws and regulations insufficiently to be also perfect,In addition in the transaction process has the very great degree the information dissymmetry, the direct sale personnel also has the dispersive characteristic,The direct sale evolved each kind of form multi-level marketing activity gradually.Formulates to be able enable consumer''s rights and interests to obtain the full safeguard, both conforms to our country national condition, but and inside and outside the consistent direct sale laws and regulations, to the direct sale industry correct guidance, 趋利避害, open, the standard development with steady steps, becomes the current vital arduous duty. Two rules promulgating have established the stricter supervising and managing system to the direct sale industry. This on the one hand is advantageous in safeguards consumer''s legitimate rights and interests; On the other hand, also is advantageous to the direct sale industry development. The strict supervising and managing system may reduce the illegal activity as far as possible the appearance, but only then legitimately manages, the direct sale industry development can obtain the good external environment, thus steps onto continues, the healthy development benign development path.
Key word Direct sale Multi-level marketing Direct sale Rule Surveillance
First, Direct sale and multi-level marketingHistorical root
The direct sale is in the multitudinous modern sale on commission pattern one kind, may effectively reduce the enterprise the operation cost, to promotes the circulation of commodities development positively to impel the function. This kind of sale on commission patternOrigins most early from US. Afterwards spreads to Europe, Japan and so on other countries and the area. On century90At the beginning of the age, some overseas direct sale companies start to enter our country. Because our country was being in the socialist market economy development at that time the initial stage, market growth degree low, managed the laws and regulations insufficiently to be also perfect,In addition in the transaction process has the very great degree the information dissymmetry, the direct sale personnel also has the dispersive characteristic,The direct sale evolved each kind of form multi-level marketing activity gradually. Some illegal units and individual are flaunting "fast becomes rich" the banner, traps the populace to participate in the multi-level marketing, the use false propaganda, the composition seal interpersonal network, gathers the high quota basically to spend and so on the method collects takes the wealth, but also some some people are engaged in the superstition, the gang, the price cheat, the sales promotion using the multi-level marketing pretend the spurious product and so on the illegal and criminal activities, not only has disturbed the normal economic order, seriously harms people''s benefit, but also seriously has affected our country''s social stability.
