Analysis direct sale behavior
李增亮
【摘要】Introduction Because our country was being in the socialist market economy development at that time the initial stage, market growth degree low, managed the laws and regulations insufficiently to be also perfect,In addition in the transaction process has the very great degree the information dissymmetry, the direct sale personnel also has the dispersive characteristic,The direct sale evolved each kind of form multi-level marketing activity gradually.Formulates to be able enable consumer''s rights and interests to obtain the full safeguard, both conforms to our country national condition, but and inside and outside the consistent direct sale laws and regulations, to the direct sale industry correct guidance, open, the standard development with steady steps, becomes the current vital arduous duty. Two rules promulgating have established the stricter supervising and managing system to the direct sale industry. This on the one hand is advantageous in safeguards consumer''s legitimate rights and interests; On the other hand, also is advantageous to the direct sale industry development. The strict supervising and managing system may reduce the illegal activity as far as possible the appearance, but only then legitimately manages, the direct sale industry development can obtain the good external environment, thus steps onto continues, the healthy development benign development path.
【全文】
Analysis direct sale behavior
Li Zengliang
Introduction Because our country was being in the socialist market economy development at that time the initial stage, market growth degree low, managed the laws and regulations insufficiently to be also perfect,In addition in the transaction process has the very great degree the information dissymmetry, the direct sale personnel also has the dispersive characteristic,The direct sale evolved each kind of form multi-level marketing activity gradually.Formulates to be able enable consumer''s rights and interests to obtain the full safeguard, both conforms to our country national condition, but and inside and outside the consistent direct sale laws and regulations, to the direct sale industry correct guidance, 趋利避害, open, the standard development with steady steps, becomes the current vital arduous duty. Two rules promulgating have established the stricter supervising and managing system to the direct sale industry. This on the one hand is advantageous in safeguards consumer''s legitimate rights and interests; On the other hand, also is advantageous to the direct sale industry development. The strict supervising and managing system may reduce the illegal activity as far as possible the appearance, but only then legitimately manages, the direct sale industry development can obtain the good external environment, thus steps onto continues, the healthy development benign development path.
Key word Direct sale Multi-level marketing Direct sale Rule Surveillance
First, Direct sale and multi-level marketingHistorical root
